We view eCommerce from a sales and merchandising perspective, not as a technical challenge. ECommerce requires the integration of many interrelated skills, both technical and business. Without carefully presenting your image and merchandise, you can overwhelm your customer. Our expertise is in getting your business off the ground, on the web, and giving your customers a reason to come back again and again. We know how to make your site a destination that continually strengthens your brand, and keeps your customers engaged.

PLATFORM SOLUTION SELECTION

  • Software as a Service vs. on-demand
  • Purchasing software
  • Outsource vs. managing in-house
  • What is best for my business?
  • Scalability
  • Cost Analysis
  • Hosting

BUSINESS MANAGEMENT

  • Benchmarking
  • Reporting
  • Merchandising
  • User interface
  • Shopping cart technology
  • Imaging
  • 3rd party / integration expertise
  • Promotions / traffic
  • Conversion

WEB ANALYTICS AND MARKETING

  • Choosing an analytic partner that fits your business.
  • Paid and natural search
  • Customer acquisition and retention
  • Affiliate marketing
  • E-mail
  • Co-branding and multi-channel

FUFILLMENT AND CALL CENTER

  • Benchmarking
  • Productivity
© 2015 EthanShapiro & Associates - Chicago-Tampa-New York - (203) 856-9933 - eshapiro@eshapiroassoc.com